Ex-Ogilvy, Adrian Alexandrescu launched his own agency, Interactions

Cristina Blanaru Creativity, Marketing

After Ogilvy recently announced the launch of OgilvyInteraction together with Senior Interactive, Adrian Alexandrescu announced he leaves OgilvyOne to open his own agency, Interactions.

Interactions was launched as an agency specialized in the management of direct interactions a consumer has with a brand in different touch-points. The agency will use digital channels (online, mobile) and traditional ones (classic mail), together with knowledge in analyzing data to create CRM programs that will offer consumer customized interactions with brands and loyalize them

Interactions started its activity with presentations to clients and aims to end the year with an Euro 250,000 turnover.