UPDATE: McCann Erickson Romania ended its media and creation partnership with Tnuva

(adds Tnuva’s reaction and statements)

Tnuva Romania thanks to McCann Erickson for the four year of partnership.

After 4 years of working together, Tnuva Romania thanks McCann Erickson Romania for the relation created working together and for the contribution brought to boosting brand’s image on the market

Tnuva has a nice history together with McCann Erickson Romania. It is the 1st agency we worked with in Romania, the agency that presented us proposals and supported Tnuva’s positioning on the Romanian market. Communication is very important when you launch a completly new brand, and the effort that came from McCann Erickson Romania’s team is significant. We talk here about the agency that positioned Tnuva in consumers’ mind and placed it among the 1st dairy producers in Romania

Adriana Ionescu

Marketing Director Tnuva Romania

McCann Erickson Romania announced recently that it ended, starting July, its media and creative partnership with the dairy products company  Tnuva, after a relationship that lasted almost four years. The agency didn’t give any explanation or reason for the end of this partnership and neither did the company.

Tnuva entered Romanian market in 2006 and the company is owned by the biggest food supplier in Israel.

McCann Erickson Romania handled the Tnuva account since the brand’s enter on Romanian market, after winning a pitch related to this four years ago. During years, the agency brought the brand in the top 4 the biggest dairy producers in Romania.

Also, McCann Erickson Romania contributed to positioning Tnuva brand on the market, developing a very well known slogan: „Keep the taste of love”.

McCann Erickson Romania was involved in building the brand from zero on Romanian market, covering all the services needed to promote the brand:  media, PR, creative, BTL and customer relation.

McCann Erickson Romania has long standing partnerships with important companies on Romanian market, such as The Coca-Cola Company, Nestlé, Vodafone, L’Oréal, GM-Opel and MasterCard Europe.

Also, apart from McCann Ericklson, McCann WorldGroup România also includes Momentum, Universal McCann, McCann PR and MRM Worldwide.