Romanian BrandTailors made a new brand identity for Antena 1

BrandTailor made a new brand identity for Antena 1, that focuses on the ideas of “together” and “family entertainment”.

The new identity is to be launched on September 18th and keeps the slogan “Mereu aproape” (Always close), created in 1998.

The process to make the new brand identity lasted eight month. To develop the new identity, Antena 1worked with BrandTailors and the London company Red Bee Media.