Digital and PR, new focus areas for Publicis in Romania

The digital and PR sectors are the new areas on which Publicis will focus in Romania, after 51% of Publicis Romania shares were brought by Publicis Conseil Paris.

As announced at the end of November, Publicis Groupe has acquired three long-term affiliate companies in Romania and merged them into an integrated agency, Grupul Publicis Communications Services Bucharest.

The single agency, created from Publicis Romania, Focus Advertising and Publicis Events, will be led by Teddy Dumitrescu as CEO. Dumitrescu will report to Tomasz Pawlikowshi, chief executive of Publicis Central and Eastern Europe and Russia.

Today, during a press conference in Bucharest, Dumitrescu and Pawlikowshi spoke about future plans, explaining the focus will be, in 2011, on digital and PR.

Hotnews.ro was present at the conference and made video interviews with the 2 Publicis officials,and you can see below the one with Tomasz Pawlikowshi, chief executive of Publicis Central and Eastern Europe and Russia.