Q2M sells advertising for Intact Group
Intact Interactive, company that lost its general manager a short time ago and that is part of Intact Media Group, and Q2M reached to an agreement related to selling the advertising spaces for the web-sites a1.ro, antena3.ro, antena2.tv, antenai.ro, euforia.tv, financiarul.com, sfin.ro, myconfidential.ro, totulredus.ro and vdtonline.ro.
With this agreement, quantitatively, the Q2M portfolio reaches to over 54 sites, from which 25 are monitored by SATI, meaning they have a monthly traffic of over 9M unique visitors.
Announcing the deal with Intact Interactive, Q2M reaches on the 3rd place as online media selling house in Romania, after Arbo Interactive and Apropo Media, and surpassing IBU Pro TV, AdEvolution, Digital Ads and Internet Corp.
In terms of audience, Q2M has a weekly reach of 14,6% of SATI’s monitored users.
On the other hand, through the partnership with Intact Media Group, Q2M is positioning as the biggest player on generalist news section, reaching – together with known brands such A1.ro, Antena3.ro, REALITATEA.NET sau Cotidianul.ro – a weekly reach of 48,7% in SATI.
The portfolio of Q2M can be seen here.
“For us, this is the beginning of hard year, during which we will have to show that the ascension of F5 X-Media – the former marketing and sales structure of F5 and the base on which Q2M was launched – wasn’t due to chance”, Dragos Stanca says, on his blog.
“For the start, we managed to show that, beyond pride, it is possible that two rival media groups, INTACT Media Group and Realitatea-Catavencu, to be leaded by managers that are opened enough and understood the particularities of online sales and trusted us. This is something we are thankful for. And that obliges us.”, he added.
Information regarding Q2M selling advertising for Intact were 1st mentioned by Orlando Nicoara, GM of Apropo Media
When it started the activity on Romanian market, Q2M was presented initially as an interactive full service agency and ad sales house. Now, Q2M positions as independent marketing, PR and online sales company, formed at the end of 2010 through the acquisition by Global Digital Invest and management buyout of F5 X-Media (the sales and cross-media project structure of F5 Webcorp, part of Realitatea-Catavencu Group).
Q2M offers its clients complete services of strategy and management of new media campaigns, ad space brokerage / sales and technical solution to maximize the online income.
The company is also the organizer of RoNewMedia, the most important international conference on internet that takes place in Romania.