McCann Bucharest and ROM – in The Big Won

Cristina Blanaru Creativity

McCann Bucharest and their  ROM campaign registered a new success, once with their presence in The Big Won creative rankings.

According to the ranking published in detail by AdWeek, Rom campaign, multiple awarded in 2011, is 3rd in top 25 campaigns across all media, 1st among Direct campaigns, 2nd among Integrated ones.

At its turn, McCann Bucharest is 29 in the world in the top of agencies, number 10 among Direct Agencies and 1st in the Integrated Top.

Also, Catalin Dobre and Dinu Panescu are among the most appreciated Executive Creative Officers in the world,  ranking 25 and 26 among their peers that entered the top. In the Copywriters Top, Florin Florea, also from McCann, is on the 10th position.  Ionut Cojocaru is on the 4th place in Art Directors ranking, while Andra Badea, freelancer art director Graffiti BBDO is on 16th and  Laurentiu Stere from MRM Worldwide Romania is on 17th place.

ROM campaign was made by McCann Erickson, McCann PR, MRM Worldwide Romania and Universal McCann. The teams involved in the campaign were:

McCann Erickson:

Adrian Botan – Creative Partner, Dinu Panescu – Group Creative Director, Catalin Dobre – Group Creative Director, Ionut Cojocaru – Art Director, Andra Badea – Art Director, Florin Florea – Copywriter, Sagit Tzur Lahav – Client Service Director, Ruxandra Savulescu – Account Director, Lavinia Vaduva – Senior Account Executive, Ileana Serban Piriu – Human Insight Director;

Universal McCann (Media): Alina Carasol – Media Manager, Victor Croitoru – Planning Director, Monica Stoica – Media Planner;

McCann PR (PR): Ruxandra Vasilescu – PR Manager, Sorina Iordan – PR Executive;

MRM Worldwide Romania (digital): Cristina Birleanu – Account Director, Ramona Mandu – Junior Strategic Planner, Laurentiu Stere – Art Director, Paul Cioc – Copywriter, Viorel Sfetea – Web Developer and Daniel Manea Senior Flash Developer;

AV: Ilinca Nanoveanu – A/V Producer, Tiberiu Munteanu – A/V Manager;

Kandia Dulce: Gabriela Munteanu – Market Activation Manager, Ruxandra Stanuica Barbulescu – Marketing Manager, Gianina Popescu – Brand Manager and Elena Nestor – Brand Manager.