Sensemetric combines Austrian tech and local market expertise, expands in Russia and Romania

Cristina Blanaru Digital & Media, Media, Social Media

Sensemetric, international Online & Social Media monitoring specialized Austrian company, opened, in second half of June, subsidiaries in Russia and Romania.

Sensemetric helps to understand what and how users communicate in Facebook, Vkontakte, Twitter, Forums etc. By being physically present in the 2 mentioned countries, Sensemetric is even better suited to deliver services to Romanian and Russian customers.

The company, headquartered in Vienna, offers analyses of own brands and products as well as competition tracking and marked Farmec, Romania’s largest cosmetics producer, as its 1st customer in Romania.

The Russian Social Media landscape for example differs strongly from the ones in Austria or the US (…) Networks hardly known in Austria, such as Vkontakte, are more popular over there than Facebook. With our subsidiary in Russia, we are now even better at searching and analysing Russian contents. (…) Based on the results we offer consulting services to top off our full service approach. The local expertise of Sensemetric in Russia and Romania allows us to consult even more specifically and targeted.

Christian Waldheim

Director Marketing & Sales Sensemetric

Aside from Social Networks, Sensemetric also monitors topics and user’s sentiments on blogs, forums, news platforms, micro blogs, Twitter, e-commerce pages and other online channels.

In Rusia, Sensemetric partnered with Russian branch of Radix Group, with Radix Russia’s Managing Partner, Andrey Palutin, assuming the position as Sensemetric Country Manager for Russia & CIS.

On the other hand, Sensemetric’s growth in Romania was accomplished via a long-term partnership, with Ioana Caprar being appointed Sensemetric’s Head of Business Development in the country. Sensemetric‘s first Romanian customer was Farmec, largest cosmetics producer in Romania and one of the largest in Europe.

Sensemetric offers daily Online & Social Media Monitoring as well as 360° Status Quo Analyses of the overall online image of a brand or product. The strengths of the tool include the combination of automatic pre-sorting and allocation through Sensemetric’s own technologies and the manual evaluation of articles by social media scouts. This allows for detailed and in-depth qualitative analyses on a market research level.