PayU launched a campaign to encourage online payments with Visa cards

Cristina Blanaru Business, Creativity, e-Commerce

PayU launched a campaign, that will run in August, to promote online payments with Visa cards on its partner’s websites. The campaign, with the tag line “Unfreeze the prizes”, offers the participants the opportunity to win prizes worth over Euro 25,000.

The buyers that chose to pay online with a Visa card during the campaign, in PayU’s partner stores, will enter automatically the race for one of the offered prizes: 5 notebooks, 5 iPads, 5 sub aquatic photo cams and the big prize, a Fiat 500.

This way, Visa Europe and PayU aim to promote towards card owners the benefits of online payments: safe, fast, simple and comfortable.

Through this campaign we aim to support our partners, online stores, and to show to the buyers how simple and comfortable is to buy online. There is still a reluctant attitude when it comes of online payments, mainly caused by the habit of paying cash. This kind of campaigns are attracting clients that make the 1st step towards online payments and discover the benefits of this payment method, on one side, and the quality of the services offered by partner online stores, on the other side

Andreia Stavarache

Sales & Marketing Manager PayU Romania

According to PayU, campaigns to promote online payments oriented towards consumers can generate increase by 100% in sales for partner stores and can bring new clients that can came back afterwards to make new buys. Over the last 4 years, the number of unique clients that used PayU to make online payments increased, on average, by 56% per year.

Internet payments are developing more and more, as consumers and retailers understand fully the advantages of these payment methods, such as flexibility, safety and efficiency. This is why we aim to work closely with the sellers in order to offer Visa owners better prices and prizes when they use their card for online payments. In the same time, we will continue to promote the increased safety of online payments by entering all the cards (…) within the Verified by Visa platform

Catalin Cretu

General Manager Romania, Visa Europe

The awards of the campaign will be given following a draw for card owners that use their Visa card to pay online in online stores such as  Cosmote, Paravion Tour, PC Garage, FunDeal, FashionDays.ro, MyTicket, Autovit, StarShinerS, Activare.ro and Asigura.ro. Promotion’s rules are available on PayU’s website.