Mobile Works buys Magnetic Studios, getting its own tech lab

Cristina Blanaru Business, Digital & Media, Mobile

With an active evolution on Romanian mobile marketing market and one year after launch, Mobile Works consolidates its market position by buying Magnetic Studios; it becomes, this way, the only mobile marketing agency that has its own tech lab specially created for a market that changes continuously.

Veronica Savanciuc

Mobile Works’ performance during last year confirms us that today we hardly can think an integrated communication strategy that would lack mobile marketing. From now on, we continue our way together with a valuable partner, Magnetic Studios, and we will offer to our clients, together, a practically unlimited variety of mobile marketing solutions

Veronica Savanciuc

President & CEO Lowe Group.

Magnetic Studios has a 15 specialists team, most with over 5 years of experience and expertise in programming and research. Magnetic Studios will function as a tech lab for Mobile Works, focusing on developing native apps for iOS and Android, AR projects and websites optimization for mobiles.

Alex Putineanu - Managing Director Mobile Works

Tech, due to its fantastic development, is a key factor that will support the ascension of the market in areas that, today, we can hardly think of. For us, it is essential to deliver to the clients a mobile communication solution well thought and impeccably executed. This can be achieved just combining the strategy and creative services and the ones related to development and implementation. And Mobile Works is the only mobile marketing agency that offers this kind of package today

Alex Putineanu,

Managing Director Mobile Works.

Mobile Works took over 70% from Magnetic Studios, with operational management continuing to be handled by Ionut Grigorescu, that has the rest of the shares. The value of the transaction wasn’t communicated.

More than development, we will also make R&D, which will help us to find that efficient solution adaptable to our clients’ needs, but also innovative from tech point of view. Mobile marketing market is booming right now. We have very ambitious plans together with our partners from Mobile Works

Ionut Grigorescu,

Managing Partner Magnetic Studios.

Launched on the market in February 2012, Mobile Works had RON 1.2M turnover and developed projects for clients such as Altex, Austrian Airlines, Bayer, Beck’s, Bergenbier SA, Romanian Red Cross, Dona pharmacies, kika, Orange, Praktiker, Stella Artois, Staroperamen, Stillago and Unilever.