Razvan Pascu launched a niche PR & marketing agency focused on tourism industry

Razvan Pascu, professional with 7 years of experience in tourism and communication and known Romanian travel blogger, launched Travel Communication Romania, a niche marketing & PR agency dedicated to tourism and hospitality industry.

The agency aims to promote the players in tourism industry (tourism agencies, airlines, touristic regions, hotels & resorts both from Romania and abroad) that want to be visible to Romanian public.

Besides the classical PR services, the agency will also make special communication project with bloggers and journalists, projects to be adapted for each client and its targeted public. The agency already ran a few communication projects, having among its partners 3 tourism agencies, 3 main airlines and 1 international hospitality chain.

If in past years marketing a tourism business only meant to go to specialized fairs and print some offers catalogs and PR didn’t exist in tourism’s vocabulary, the things are much different in 2013 and a tourism business’ marketing must adapt. Press shifts more and more towards online, only quality publications resist on print market, Facebook became an extremely important communication channel and PR becomes essential both for airlines and hotels or tourism agencies; also, some blogs are extremely influential. To adapt to those changes, tourism businesses need a professional communication strategy, conceived and implemented on medium and long term, people with expertize and passion for tourism and PR services outsourced to professionals

Razvan Pascu,

Managing Partner Travel Communication Romania.