UPDATED: Romanian PR Award designated its 2013 winners, with Rogalski Damaschin – agency of the year

Cristina Blanaru Festivals & Awards, PR

(Adds statements from the winners)

Romanian PR Award announced, last night, during a Gala, the winners of this year’s edition of the competition. Previous to the gala night, most nominated agency on Romanian PR Award shortlist were Golin Harris (20 times), Rogalski Damaschin Public Relations – 19 and GMP – 15.

Rogalski Damaschin Public Relations scooped PR Agency of the Year, while Simona Miculescu, Romania’s ambassador at UN, was selected Communicator of the year.

In total, the jury awarded 19 Gold, 30 Silvers and 9 excellence diplomas. PR In-house Team of the year went to Raiffeisen Bank’s communication team, while Conan PR was selected as “Small Consultancy of the Year”. A “Special Award for Outstanding PR Achievements” was handed to Gabriela Lungu, CCO, UK & EMEA, Weber Shandwick.

Talking about the Agency of the Year award, Eliza Rogalski and Alina Damaschin said:

On one of our agency’s walls there’s a quote that inspired us many times in 2013: “If you work really hard and are kind, amazing things will happen”. Maybe that is why 2013 will remain in our agency’s history as the year we reinvented not only our identity, but also our professional priorities. The fact that we receive the highest recognition of the PR industry – the Agency of the Year title – makes 2013 an absolutely memorable year. And for this, I want to thank to the 11 beautiful people that mean Agency of the Year, to the clients that demanded us results and professional substance all the time, not just in 2013, to the jury for appreciation and fair-play and to Romanian PR Award organizers, for the consistence of a competition that becomes harder and harder to conquer

Eliza Rogalski,

Head of Corporate Communication & Strategy Leader Rogalski Damaschin Public Relations.

We are extremely happy that the title of Agency of the Year came as result of distinctions for 8 different campaigns, close to clients that are our partners for years. These prizes are validating the continous results and confirm us the direction to build integrated communication campaigns based on ideas with real positive impact over brands and society. I thank to  the clients for supporting us and sharing the same principles, to all our partners together with which we make our ideas possible and, more than anything, I thank to our team of hearty and professional people

Alina Damaschin,

Head of Consumer Communication & Creative Leader, Rogalski Damaschin Public Relations.

The  Small Consultancy of the Year award went to Conan PR, agency founded in 2010 and that worked, during the last 3 years, on communication projects for clients such as Heidi, Dr. Oetker, CODECS, Riemerschmid, Total Post, HoneyWood, Storience, Hello Communication or artcademy. 

It was our first participation in a PR competition and we didn’t know what to expect. The joy was even bigger when we found out that we won, as this prize insures us that we’re on the right path. We hope that, next year, we will be again on the winners list. Until than, we remain the same team of communication professionals, young, enthusiast and dedicated 8 out of 7 days to our partners’ businesses

Elena Bululete,

Partner Conan PR.

“Why don’t you come over?” campaign was designated the Campaign of the Year, which made happy both Mediafax Group (that owns Gandul.info) and GMP Advertising

With just 2-3 hours from concept to execution and delivery, I believe this campaign was the fastest this year. I think its success was based on the creative concept, doubled by the capacity to deliver to the public that Mediafax Group has. It is a campaign that shows that Romanians that are preoccupied by their country’s image, educated and social active Romanians, represent an important part of our public. We made great team with GMP and Romanians in social media. And we will do it again!

Lucian Mindruta

Creative Marketing Manager Mediafax Group

Mediafax Group and GMP Group showed very nicely where a relationship based on trust can lead. And us, people from GMP Group – GMP Advertising, WebStyler and GMP PR – showed ourselves one more time that it is good to be attentive to what happens around us and to take attitude, to be pro-active. And, more than anything, how fast and well we can work together.

On the other hand, I think Romanians deserve to be respected and we are happy we managed to see more Romanians that said: this campaign made me proud to be Romanian

Felix Tataru,

President GMP Group.

The full list of winners at Romanian PR Award 2013:  

Corporate Communication: 

  • Gold: BASF Romania & GolinHarris: Chain Reaction
  • Silver : Colliers International Romania: The Y Office – Future office’s protoype
  • Silver: IKEA Romania & The Practice: Plusch Toys want to go to school!
  • Silver: UPC Romania & Graffiti Public Relations: UPC Smart Nation

PR for Marketing – Existent products and services 

PR for Marketing – New products and services 

  • Silver: Essilor Romania & MakeSense PR & Agency Wiz: Launch for Varilux S Series glasses lenses
  • Silver: Nestle Romania – NESCAFE & Graffiti Public Relations: NESCAFE Dolce Gusto: Space Metamorphosis by Custo Barcelona
  • Gold: Samsung Electronics Romania & The Practice: Life is a mission. Here’s your companion. Samsung Galaxy S4 Launch
  • Silver: Varta Rayovac Remington Romania & The Practice Romania: Ready 2 Use for your kid!

Communication for crisis management, risks and opportunities 

  • Silver: Franklin Templeton Investments & GolinHarris: Corporate governance: Franklin Templeton vs Romanian state
  • Gold: Mediafax Group & GMP Group (GMP Advertising, Webstyler, GMP PR): Why Don’t You Come Over?

Digital PR

  • Silver: IKEA Romania & The Practice – Enjoy every moment spent at home with the new 2014 IKEA Catalog
  • Gold: Mediafax Group & GMP Group (GMP Advertising, Webstyler, GMP PR) –Why Don’t You Come Over?
  • Silver: Samusocial Romania & Saatchi & Saatchi PR – Hope Days 
  • Silver: UPC Romania & Graffiti Public Relations – UPC Smart Nation

Social Media

  • Silver: Cafeneaua Veche & People Public Relationships Agency – All is old and all is new
  • Gold: The Association for Patients with Autoimmune Affections, with the support of GSK & GMP PR – International Lupus Day 

Internal Communication 

  • Gold: BCR – Good deeds bakery
  • Silver: BCR – Super Faurii BCR
  • Silver: ING Bank Romania –  CEO in your town

Social responsibility and dialogue with co-interested groups 

  • Gold: GlaxoSmithKline Consumer Healthcare & GMP PR – Smile, Romania
  • Silver: Johnnie Walker (PPD Romania) & Oxygen PR – Join the Pact
  • Silver: Petrom OMV Romania & Graffiti Public Relations – Made in Andrei’s Country

Communication for Environmental projects 

  • Gold: Holcim Romania & GMP PR – Green Lesson – Create your environment
  • Silver: Tetra Pak Romania & Graffiti Public Relations – Why do we love cardboard?

Media Relations

  • Silver: Cheerish Life Foundation & Rogalski Damaschin Public Relations – Coalition for a new prevention 2013
  • Gold: Mediafax Group & GMP Group (GMP Advertising, Webstyler, GMP PR) –Why Don’t You Come Over?

Public Affairs, Advocacy, Lobby

  • Silver: European Center for Dishabilitated Children Righs (CEDCD) – A single voice for disability
  • Gold: Cheerish Life Foundation & Rogalski Damaschin Public Relations – Coalition for a new prevention 2013
  • Silver: WWF Romania – Stop the massacred of the forests!

Financial Communication 

  • Gold: Transylvania Insolvency House & GMP PR: Insolvency. A solution, not a problem

NGOs, Civil Society 

  • Silver: PRAIS Foundation – I live healthy too!  SETS
  • Gold: Cheerish Life Foundation & Rogalski Damaschin Public Relations – Coalition for a new prevention 2013
  • Silver: Romanian Pediatric Society & GMP PR – Together, we protect childhood 

Public Communication 

  • Gold: Artexim & OMA Vision Projects SRL – Public Affairs and Communication campaign for George Enescu International Festival
  • Silver: Mediafax Group & GMP Group (GMP Advertising, Webstyler, GMP PR) – Why Don’t You Come Over?
  • Silver: Regina Maria – private health network  & Rogalski Damaschin Public Relations: Romanian pacient, I treat myself in Romania

Financial products and services communication 

  • Silver: Transylvania Insolvency House & GMP PR: Insolvency. A solution, not a problem
  • Silver: ING Bank & The Practice – ING Economii for big dreams
  • Gold: KRUK Romania & Rogalski Damaschin Public Relations – An accountant for each family 

Medical services and products communication 

  • Gold: Cheerish Life Foundation & Rogalski Damaschin Public Relations – Coalition for a new prevention 2013
  • Silver: GlaxoSmithKline Consumer Healthcare & GMP PR – Smile, Romania

Tech PR

  • Gold: Romtelecom & Rogalski Damaschin Public Relations – 3Play House
  • Silver: Samsung Electronics Romania & The Practice – Life is a mission. Here’s your companion. Samsung Galaxy S4 Launch

Culture, Art, Fashion, Sport 

  • Silver: Artexim & OMA Vision Projects SRL – Communication and Public Affairs campaign for George Enescu International Music Festival
  • Gold: The Institute & People Public Relationships Agency – Romanian Design Week

Buget – / Creativity +

  • Gold: Mediafax Group & GMP Group (GMP Advertising, Webstyler, GMP PR) – Why Don’t You Come Over?
  • Silver: Romanian Red Cross society and Golin Harris – Your dream, their nightmare!

PR In-House Team of the Year

  • Raiffeisen Bank S.A.

Small Consultancy of the Year

  • CONAN Public Affairs

Website, Intranet, Blog

  • UPC Romania & Graffiti Public Relations – UPC Smart Nation

Events

  • PepsiCo Romania & Bortun Olteanu – Lay’s farmers Duel
  • Red Cross & Golin Harris – Your dream, their nightmare!

Internal newsletter

  • Garanti Bank & Oxygen PR: Garanti4All

Press kit

  • IKEA Romania & The Practice – Plusch toys want to go to school!

External publications 

  • AVON Cosmestics & GolinHarris – Women in chains

Sponsorship

  • Avon Cosmetics Romania & The Practice – Digital Divas by AVON
  • Mercedes-Benz Romania & GolinHarris – Mercedes-Benz Excellence Guide

Producţii video

  • Regina Maria – private health network  & Rogalski Damaschin Public Relations: Romanian pacient, I treat myself in Romania

PR Agency of the Year

  • Rogalski Damaschin Public Relations

Communicator of the Year

  • Simona Miculescu

PR Innovator of the Year (special award from Vodafone Romania)

  • GMP PR

Special Award for Outstanding PR Achievements

  • Gabriela Lungu

Campaign of the Year 

  • Mediafax Group & GMP Group (GMP Advertising, Webstyler, GMP PR): Why Don’t You Come Over?