Romanian top e-commerce story at #ICEEfest and e-com dedicated workshops with international experts

Cristina Blanaru Business, e-Commerce, Festivals & Awards

Known players, entrepreneurs or marketing professional working in e-commerce who will attend to ICEEfest will have the opportunity to see, this year, a special presentation of eMag, Romanian top e-commerce story, but also to attend to detailed discussions on online sales using Google and Facebook and intensive workshops with international independent experts.

ICEEfest, the most important event in CEE dedicated to the internet, launches, in 2015, a new concept, “I CEE the stars”, the success story that started from CEE and became a success at regional and global level. In 2015, ICEEfest brings eMag into the spotlight.

Iulian Stanciu_Director_General eMAG

ICEEfest celebrates, starting this year, the founding idea of the festival: How can players from emerging markets make the difference in business at regional and global level? This year, the success story is focused on eMag and Iulian Stanciu, the entrepreneur who played a major role in company’s history.

Stanciu will hold a presentation and attend a Q&A session. Iulian Stanciu is recognized as a successful entrepreneur also in other areas than e-commerce.

Moreover, the people from companies that sell online can find out, from renown international specialists and from Google and Facebook, how to increase their sales using the internet.

Ivan Imhoff (House of Kaizen) and Lukasz Zelezny (uSwitch), two of top most appreciated e-commerce speakers in Europe, will be attending “The performance marketing experts” workshop, scheduled to take place during ICEE’s second day. Lukasz Zelezny will teach the secrets of making SEO and social media “like a boss”, while Ivan Imhoff will underline that “Everything is psychological” when it comes of optimizing a campaign’s conversion rate and will analyze the mechanisms influencing online buyers.

When it comes of Facebook,  it holds the workshop “Performance Marketing in a Multi-Device World”, to be attended by Mert Canli – Regional Product Marketing Manager, Rustam Ziganshin – Agency Partner CEE and Robert Bednarski – Head of CEE from Facebook.

When it comes of Google, the company organizes, in the second day of the festival, the workshop “Video and mobile: the two winning strategies in online performance”, with  Julia Karr, Branding Expert Google US, and Oana Dumitrescu, Analytical Lead, Google Romania.

ICEEfest – Interactive Central and Eastern Europe Festival – is organized by ThinkDigital, in partnership with Orange. The official car of the event is Toyota Hybrid. Tickets and complete agenda are available on  www.ICEEfest.com.