Tag: Marketing
Frank Digital and Frank Social challenged Romanians to discover the right recipe for Aperol Spritz
Romanian Frank Digital and Frank Social challenged Romanians to discover the 3 key elements and their exact quantities to correctly prepare Aperol Spritz, through an online marketing campaign entitled “3-2-1 Start”. One of […]
Romanian Armada and BIC proved creativity’s efficiency in “Back to School” 2014 campaign
Romanian agency Armada developed, for BIC Romania, a promotional interactive in-store campaign, implemented during Back to School period in the international store chains in Romania. September represents a peak of sales […]
Businesses’ incapacity to loyalize clients translate in over Euro 3.9BN losses yearly in Europe
Expo Media, member Marketing Insiders Group, organizes the 6th edition of a niche conference, a top event on attracting and loyalizing clients for all business areas. The event is scheduled to […]
Ant Farm, Activision and Bungie to produce an intensive campaign for Destiny
Entertainment ad agency Ant Farm teamed up with Activision and Bungie to produce media for the launch campaign behind what became the best-selling new video game franchise launch of all […]
Erka Synergy Communication handles Domo Retail’s communication celebrating 20 years on Romanian market
Erka Synergy Communication signs the communication campaign celebrating Domo Retail’s 20 years since the company was founded on the Romanian market. Since 1994, for 20 years, Domo manages to keep […]
Romanian neuromarketing company, chosen to participate to Neuro Against Smoking study
Synergon Consulting, the only neuromarketing company in Romania, was chosen to participate to the international research project “Neuro Against Smoking”, which aims to test the efficiency of warning messages and images […]
The Global Awards announced 2014 Shortlist for the World’s Best Healthcare & Wellness Advertising
The Global Awards competition announced the shortlist of 2014 competition, which also marks the 20th anniversary of the Global Awards dedication to recognizing the World’s Best Healthcare & Wellness Advertising. To […]
Omobono research: Good leadership and feeling valued makes business marketers happier than more money
New research by Omobono, digital agency for business brands, revealed what drives happiness among B2B marketers, with the most important factor being good leadership or management, with 60% of respondents […]
MarkDay ’14: Culture, an element to consider when tailoring online marketing strategies
Andre Alpar, founder of German SEO and digital marketing agency AKM3, will be present at the second edition of MarkDay as speaker and will explore, in his workshop, the future of […]
The secrets of a viral campaign, to be shared at MarkDay
The secrets of viral campaigns will be explored and unveiled at MarkDay, digital marketing conference that reunites Romanian and international speakers and which will take place in Cluj, on October […]