Tag: McDonald’s
Fred Cook: The agency of the future offers integrated, relevant and fast pieces of communication
Before joining the corporate ranks at the age of 36,he talked his way into a job as a cabin boy on a Norwegian tanker; peddled fake Italian leather goods to […]
DDB Chicago and RMHC celebrated charity’s 40th anniversary with a global social media campaign
DDB Chicago and Ronald McDonald House Charities (RMHC) celebrated charity’s 40th anniversary by launching a global social media campaign, which will also include hostin a variety of different initiatives all around […]
Most visible HoReCa brands in Romania in H1 2014
Romanian HoReCa segment ran, between January 1st and June 30th, 26,447 commercials. McDonald’s takes the leader position in fast food category, with 13,263 ads in H1 2014, with a rate […]
DDB Chicago used AR and innovative packaging to promote McDonald’s sponsorship of FIFA World Cup
DDB Chicago and The Marketing Store worked together to create 12 new packaging designs for McDonald’s fries, each representing a different artist’s passion for the world’s biggest soccer tournament. This came after, […]
McDonald’s to be honored with Creative Marketer of the Year at Cannes Lions 2014
Cannes Lions will award McDonald’s, the leading global foodservice retailer, with the 2014 Creative Marketer of the Year Award, an accolade presented to brands that have distinguished themselves by inspiring innovative […]
McDonald’s launched a Romanian campaign with products inspired by local gastronomy
McDonald’s Romania continues its efforts to become a relevant brand in Romania, getting closer to consumers’ values and preferences. That’s why the fast-food chain decided to introduce, starting May 1st, […]
Romanian Leo Burnett & Target signs a fundraising campaign for McDonald’s Romania
Romanian advertising agency Leo Burnett & Target signs the national campaign McHappy Day 2012 for McDonald’s Romania, that aims to raise the funds needed to acquire a new tomographic computer for “Grigore Alexandrescu” […]
A new Romanian campaign for McDonald’s, signed by TBWABucharest
TBWABucharest signs a new campaign for McDonald’s in Romania, offering urban tips in 4 commercials, in which The Geekster, Florence, BumBum and P – Jay are the 4 heroes that […]
Cossette Toronto – Beard
Creative Director: Bill Durnan Group Creative Directors: Dave Douglass, Pete Breton Agency Producer: Leanne McLellan Copywriter: Sean Atkinson Art Director: Shawn James Director: Brian Lee Hughes Production Company OPC, Toronto […]
McDonald’s changed DDB with TBWA in Romania
McDonald’s Romania announced TBWA Bucharest will manage its creative account in Romania, following a recent pitch. The pitch for the Romanian creative account was organized by McDonald’s in October, when […]