Tag: report
Valentine’s Day and the Romanian advertising
Valentine’s Day is the opportunity that Romanian merchants are speculating to the max and this is visible in their promotional campaigns, according to a mediaTRUST monitoring. Between 1-14 February, there […]
Gemius study: CEE most popular display ads versus click
In Poland, Slovakia and Bulgaria, online campaigns are the most often clicked while in Poland, ad formats, other than the regular banner, are more widespread, according to a Gemius report […]
ZenithOptimedia: Stable ad growth in 2013 paves way for recovery in 2014 and 2015
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw ad spend boosted by the London Olympics and the US elections […]
Heineken continues “Brewing for a better future”
Heineken Romania recently published its CSR report, the 4th edition of its Sustainability report which shows company’s progresses in all areas of “Brewing a Better Future” agenda. We have the […]
DARD powered by RECMA updated its USA Top 112 digital agencies guide
After the industry had witnessed, in 2012 – 2013, a swath of agencies revealing new acquisitions, restructures, services and brandings and, in order to track the various changes within the industry, […]
Andreea Marin – most publicized Romanian celebrity in print for 2nd month in a row
Andreea Marin and Victor Becali continued, for a second month in a row, to top the rankings of the most publicized celebrities in Romanian printed press, mediaTRUST reports. Andreea Marin […]
mediaTrust: Most quoted Romanian media sources in May
Hotnews.ro, Realitatea TV and Antena 3 are the media sources most quoted in the print press in May, according to a mediaTrust report based on 438 materials referring to printed or […]
mediaTrust: Gabriela VrAnceanu Firea, Ecaterina Andronescu and Andreea Pora – top of female public figures present in TV studios in April
Ecaterina Andronescu, Gabriela Vranceanu Firea, Andreea Pora and Alina Gorghiu are first in the top of women with most presences in TV studios, a mediaTRUST analysis shows. Ecaterina Andronescu (Social […]
ZenithOptimedia: Google takes top position in global media owner rankings
Google is now the world’s largest media owner, according to ZenithOptimedia’s “Top Thirty Global Media Owners” report. Google moves up from second position and boasts media revenues 39% higher than […]
mediaTRUST: Romanian tourism visibility in advertising in the first four months of 2013
Tourism visibility in advertising has recorded a positive evolution in terms of number of advertisements displayed by the media, according to a mediaTrust analysis. During the period January 1 – […]