The Public Advisors: The emergence of digital tools has significantly enhanced our ability to measure campaign effectiveness
AdHugger sat down with Simona Dan & Raluca Mihalachioiu, Managing Partners The Public Advisors, and discussed the topics we all want to know answers at: how is better and what […]
Win Advisors announces the appointment of real estate specialist Sevda Cadir, thus expanding its expertise in hotel evaluation
Win Advisors, regional hotel management and consultancy hub, announces a new important strategic step in the company’s future: the appointment of real estate specialist Sevda Cadir as Head of Feability […]
Creative shop Ralph and talent agency Tulsea partner for audience building for brands
Global creative agency Ralph and Tulsea, a strategic talent and content management company based in Mumbai, announced a partnership that will bring together expertise across talent, brands and content in […]
Driving results from creativity in Out of Home – WOO European Regional Forum
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new […]
PSV Hafnium secures backing from EIF and EIFO to invest in early-stage deep tech in Denmark and the Nordics
PSV Hafnium, the first-ever Danish venture fund dedicated solely to deep tech, has landed a DKK 185 million commitment from the European Investment Fund (EIF) and a DKK 100 million […]
Veronica Plăcintescu, Oxygen: Our industry is about engaging in meaningful dialogues that have a lasting impact
AdHugger continues the series about the Romanian PR industry that started last week, with Veronica Plăcintescu, Head of PR at Oxygen, and had a lovely talk about recent years, the […]
United Media Services: Young Romanians prefer to celebrate friendships and relationships, while the rest of Romanians enjoy birthdays, Christmas / Easter and New Year’s more
Most Romanians can’t wait to celebrate birthdays (88%), religious events (80%), the New Year (58%), etc., according to the latest study conducted by United Media Services. The survey captures the […]
Raluca Zamfir, RAN Communcation: The ability to be reactive and flexible is a must
Raluca Zamfir, Managing Partner RAN Communication Agency, continues the series AdHugger started recently about the Romanian PR industry and opened up about what clients want, the way the new technologies […]
Omnicom Media Group names Dylan Mouratsing Managing Director of Annalect UK
Omnicom Media Group (OMG), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global […]
Marketing in a multinational versus an agency – the power of challenges and perspectives
After 12 years at a leading multinational, which played a key role in my professional development, the transition to an agency came with a number of challenges, but also with […]