You know how many people enter your stores, but SIT-Mobil shows you how many walk past
In June, SIT promised audience estimates for the areas surrounding points of sale. Today, VALMARE AI Technologies is extending SIT-Mobil to the retail sector: the same technology used to measure […]
„The Good Alpine Life” starts at 1.400 meters, a story by Sonica
With the opening of the Radisson Blu Hotel, Sinaia Cota 1400, the brand universe and communication framework—crafted by Sonica for this new alpine lifestyle destination above Sinaia—comes to life. The […]
IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport
IAA Romania announces the launch of the Sports Marketing Masterclass: From Sponsorship to Impact for Business and Community, a program designed for professionals working in companies and agencies that use, […]
The first edition of the Women in Marketing CEE Awards celebrated performance in marketing
First edition Women in Marketing CEE Awards, held in Bucharest, brought together marketing and communication professionals from all over Central and Eastern Europe and rewarded performance in an industry undergoing […]
Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day
The context and the challenge Having established itself as one of the world’s most acclaimed festival brands—consistently ranking among the top three international festivals—and standing as one of the top […]
Cresta Awards reveals its 2026 “Of The Year” winners
Cresta Awards announced its Of The Year trophies and special awards, following the release of all winners last week, which saw Oslo independent agency Try take the only two Grand […]
Animax opens a new store in Chitila Retail Park
Animax, a leading pet retail chain with more than 130 stores across Romania, announces the opening of a new store in Chitila Retail Park – the first Animax store in […]
Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema
Romanian Creative Week—the largest event dedicated to the creative industries in the European Union—returns from October 2 to 8, 2026, with the second edition of RCW X Bucharest, the event’s […]
ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone
ITA Airways has unveiled “Simply Italian,” a global brand platform designed by independent agency POPE Creative Studio (founded by Francesco Andrea Poletti and Federico Pepe). Ditching static taglines, “Simply Italian” […]
BBDO, back on Romanian market, now with The Group
Omnicom brings back BBDO brand on the Romanian market, seven years after the end of a partnership with Graffiti and after Graffiti BBDO was active on the local market between […]