Mediascope implemented the “Après Skrew” activation platform for Skrewball
Mediascope supported the launch of Skrewball on the Romanian market by implementing the experiential activation platform “Après Skrew”, a concept developed by the brand for the cold season. The activations […]
These European beaches are taking over Instagram, new study reveals
Some beaches are made for swimming, while others look as if they were designed for the camera roll. From turquoise lagoons and white cliffs to colorful seaside backdrops, Europe is […]
WOO launches search for new Chief Executive Officer
The World Out of Home Organization has launched an immediate search for a new Chief Executive Officer to lead the day-to-day operations of the global industry body. WOO President Tom […]
Swedish region posts an open letter to Bryan Johnson in Los Angeles Times
A Swedish region has taken out advertising in the Los Angeles Times to share an open letter inviting Bryan Johnson to experience Långevity – a simpler take on longevity inspired […]
D&AD launches intensive creative leadership residency in New York
D&AD has partnered with transformation firm SYPartners, to launch Creative Leaders: The NY Residency — an intensive five-day creative leadership residency in New York, bringing twenty CMOs, CCOs, Chief Design […]
K-beauty brand Anua Expands Its KPop Demon Hunters Collaboration With New Global Campaign by BBH Singapore
Korean skincare brand Anua is launching a new global campaign as part of its ongoing collaboration with Netflix’s KPop Demon Hunters. Created by BBH Singapore, “Gonna Be Glowin” brings Anua’s […]
Two Performances About the Ways the World Enters the Body — Premiere at CNDB
leave their traces in the body long before they become ideas. On June 27 and 28, the National Center for Dance Bucharest presents the premieres of Unauthorized Movements, by Mihai […]
20 best moments in pastel’s story so far
Celebrating 20 years. The story of pastel is not linear, and I don’t think it should be told that way. The most honest approach is to look at ourselves through […]
Romania ranks 50th out of 69 in company efficiency
Romania ranks 50th out of 69 economies analyzed in the Business Efficiency category, according to the IMD World Competitiveness Ranking 2025. The ranking measures company efficiency from the perspective of […]
AI Act, between regulation and competitivity – Romania opens the European dialogue
Romania starts the second half of 2026 as AI Act goes through an important consolidation period. Digital Omnibus agreement adopted in May extended the application term for high risk AI […]