Red Campaign collected $18M
Red Campaign, a campaign promoted by Bono and that had marketing costs of $100M, collected unexpectedly small donations, of just $18M.
In this campaign there were involved brands such as Gap, Apple and Motorola.
(AdAge)
Red Campaign, a campaign promoted by Bono and that had marketing costs of $100M, collected unexpectedly small donations, of just $18M.
In this campaign there were involved brands such as Gap, Apple and Motorola.
(AdAge)