Eyeblaster officially rebrands as MediaMind

Eyeblaster, the leading independent provider of digital advertising solutions, has gone through a rebranding process, assuming, for the entire company, the name of its flagship product, MediaMind. The company will operate under its new brand worldwide.

The name change comes after the introduction of the MediaMind platform and its adoption as a primary marketing vehicle by hundreds of advertisers and agencies worldwide.

The company will retain the Eyeblaster trademark for enhanced rich media and video services. The MediaMind platform will expand Rich Media campaigns with cross channel scope, message optimization, and powerful data insights to establish cutting edge consumer experiences.

MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Its platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media and provides marketers a cross-channel view of ad campaigns.

With headquarters in New York, MediaMind has over 35 representation offices across all major markets worldwide. Last year, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide.