Saab launches a campaign in North America to celebrate its Scandinavian roots

Saab Cars North America launches a campaign that celebrates company’s Scandinavian roots, under the tagline “Move your mind”.

The campaign will show on TV but will be declined also in radio, print and online. The campaign starts while Saab intends to introduce four new products on the market in 12 months and has as target to help sales for the new generation of Saabs in US.

The campaign was realized by McCann Erickson, through its Birmingham (Michigan) office, and Lowe Brindfors (Sweden).