BRAT, Romanian ABC, offers a new Sesame to its SNA Focus beneficiaries

BRAT – Romanian ABC – offers its SNA Focus beneficiaries a new version of Sesame software, used to analyze the results of the study and for media planning. SNA (National Audience Study) Focus studies the circulation of Romanian print publications.

The new version offered by BRAT was developed and improved and has now a few new functionalities: introduces two new modules (Media Monitor and Market Monitor), analyzes the audience results and the socio-demographic profiles for user defined groups of titles, saves and uses old analysis or groups, can analyze results simultaneously for more than one edition of the study.

Along with offering the new software version, BRAT will also organize training sessions to familiarize users with the new version of the software

BRAT (Biroul Roman de Audit al Tirajelor) is realizing since 2005 SNA Focus, measuring, nowadays, the performances of more than 150 publications in Romania and also the consumption of over 300 categories of products and services, including the consumed brands.

BRAT has 237 members, editors of online or printed press, advertising agencies, advertising clients and press distribution companies.