Facebook.com, on third place in online video content ranking in US

Facebook.com reached to the third place in the rankings of US online video content sites, with 46 million viewers, according to comScore’s Video Metrix statistics, that showed that 178M US internet users watched online video content during July with an average of 14.7 hours per viewer.

Google sites, driven especially by YoyTube.com, ranked as the top online video content property, with 143.2 million unique viewers, followed by Yahoo! – 55.1 million viewers, Facebook.com – 46.6 million viewers.

Google Sites registered also the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 283 minutes, or 4.7 hours. Hulu also had high viewer engagement with an average of 158 minutes (or 2.6 hours) per viewer.

In terms of advertisers, the top 10 vide ad properties by video ads viewed is dominated by Hulu – 783M video ad impressions, followed by Tremor Media – 452M and BrightRoll – 248M. The next places were occupied by Microsoft sites, Google Sites, Cresspoint Media, SpotXchange Video Ad Network, CBS Interactive, BBE and Viacom Digital

Also in July, 84.9 percent of the total U.S. Internet audience viewed online video, the duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes. On the other hand, video ads accounted for 9.8% of all videos viewed and 0.9 percent of all minutes spent viewing video online.