49 projects shortlisted at Romanian PR Award

Cristina Blanaru PR

49 projects out of th 110 campaigns entered in competition at Romanian PR Award were shortlisted by the jury, that considered them as being distinctive through rigor and creativity.

The nomination, in alphabetical order, are:

“Corporate Communication” category

  • Brandient: Brandient 101
  • Lowe PR & Royal Bank of Scotland: RBS 15 ani (RBS 15 years)
  • Rogalski Grigoriu PR & BCR: Scoala de Bani (Money School)
  • Siemens Romania & Friends Advertising: Orasele Viitorului (Towns of the Future)
  • The Practice & Cord Blood Center: CORDonul roșu salveaza vieți!
  • The Practice & Reader’s Digest: Comunicarea Europeanul Anului (The communication for European of the Year)

“Communication to administrate risks, crisis and opportunities”

  • Curtea Veche Publishing & Griffon and Swans: Salveaza Curtea Veche (Save Curtea Veche publishing house)
  • Graffiti PR & BAT Romania: Campania impotriva contrabandei cu tigari (Campaign against the traffic with cigarettes)
  • Pi2 PR & Carpatair: Inchiderea spațiului aerian din aprilie 2010 din cauza norului de cenusa (Closing the Romanian airspace in April 2010 because of volcanic cenders cloud)

“PR for marketing”

  • Free Communication & Sun Plaza: Lansarea Sun Plaza (Sun Plaza Launch)
  • Group Renault Romania: Renault F1 Roadshow
  • Lowe PR & Johnson & Johnson: Campania Multumirilor (Thanks campaign)
  • Lowe PR & Unilever: The Germinator – Ai tras, i-ai ras! (The Germinator – You shot, you got them)
  • McCann PR Romania & Unilever: Magnumize your Senses
  • Prais Communications & Kraft Foods: Alege Poiana, fa-ti ziua mai frumoasa! (Choose Poiana, make your day better)
  • Rogalski Grigoriu PR & Agricola Bacau: Lansarea Puiului Antistres (Anti-Stress Chicken launch)
  • Rogalski Grigoriu PR & United Romanian Breweries: Bilbor – Puritate de la altitudine (Bilbor – Purity from altitude)

“Social Media for PR”

  • BCR & FDSC & Grayling: “BCR  te ajuta sa donezi 2% pentru ONG-uri” (BCR hepls you donate 2% for NGO-s)
  • McCann PR & Microsoft Romania: Surfing with Internet Explorer 8
  • Universitatea Bucuresti: Construirea unei retele comunicationale prin Social Media (Building a communication network via Social Media)

“Internal communication”

  • Lowe PR & Royal Bank of Scotland: energy@work – internal communication campaign
  • OMV Petrom SA & Ogilvy PR: CEO Online Chat
  • Petrom & Ogilvy PR: PETROM CITY, the “campus” headquarters of Petrom
  • Rogalski Grigoriu PR & Cetelem IFN: Am o idee (I have an idea)
  • Siemens & Roddia Concept: Siemens Recycling Team
  • Graffiti PR & UPC Romania: UPC – Program de comunicare interna (internal communication program)

“Social responsibility and dialogue with the cointerested groups”

  • Free Communication & Sanofi Aventis: “Hula Hoop pentru Diabet – Intelege diabetul si preia controlul” ( Hula Hoop for dyabet – Understand Dyabet and assume the control)
  • Romtelecom Foundation: “Copil, caut timp. De petrecut cu parintii mei.” (Child, I’m looking time. To spend with my parents)
  • GlaxoSmithKline & Civitas Global: Ziua Europeana impotriva obezitatii (European day against obesity)
  • Graffiti PR / Procter & Gamble: Pampers-UNICEF „1 pachet = 1 vaccin” (1 pack = 1 vaccine)
  • Raiffeisen Bank & Green Revolution: I Love Velo (I’Velo)
  • Rompetrol Group & Odyssey: Impreuna pentru fiecare (Together for everybody)
  • Tuborg Romania & Prospero: Umbrela Verde (Green Umbrella)

“NGO-s. Civil Society”

  • React & Vodafone Romania: “O șansa pentru viața” – program național de donare de sange (A chance for life – blood donation national program)
  • SOS Infertilitatea: Campanie de responsabilizare privind problema infertilitatii in Romania (responsability campaign regarding infertility in Romania)
  • Crucea Rosie Romania & Lowe PR: Banca de alimente (Aliments bank)
  • Habitat for Humanity Romania: Acum, mai mult ca oricand! (Now, more than ever)
  • Let’s Do It, Romania!: Curatenie in toata tara, intr-o singura zi! (General cleaning in the entire country, in just one day!)
  • Little People: Poti si tu! (You can do it too)
  • Salvati Copiii & Graffiti PR: Festivalul Brazilor de Craciun (Christmas Trees festival)
  • SOS Satele Copiilor: SOS! Copilaria (SOS! Childhood)

“Communication in the public sector”

  • European Commision & Graffiti PR: “Play to Stop – Europe for Climate” 2009 in Romania
  • European Commision & Graffiti PR: “For diversity. Against Discrimination” 2009 in Romania
  • ECHO – Human Aid Department of European Commision and Lowe PR: Humanitarian Labyrinth
  • Rosia Montana City Hall / PR & More: Rosia Montana, the 1st mining community in Book of Records

“Budget – / Creativity +”

  • SOS Infertilitatea: Campanie de responsabilizare privind problema infertilitatii in Romania (responsability campaign regarding infertility in Romania)
  • Crucea Rosie Romania & Lowe PR: Banca de alimente (Aliments bank)
  • World Vision Romania: “Copiii nu se pierd, ajung la Radio Vacanta” (Children aren’t lost, they get to Radio Holliday)
  • WWF Romania: Earth Hour 2010 campaign

The awards gala will take place on October 6th, at Parliament’s Palace, I.Gh.Duca room.

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