Romanian founded Brainient attracted $800,000 funding

Brainient, an interactive advertising platform which is set to revolutionize the online video advertising industry, has secured $800,000 in VC funding from by Venture Capital Investor Arts Alliance (that also invested in LOVEFILM, Kenshoo, Opera Software and lastminute.com) and a group of prominent individuals such as Dave McClure, Sherry Coutu, Alex Hoye and Algy Williams, according to a press release

Brainient has created an innovative platform that enables brands to easily add layers of interactive “add-ons” to their video adverts. Publishers & agencies can head to the BrainStudio Library and get access to “layers” which they can easily place inside their video adverts by using a drag & drop interface.

Brainient’s layers are designed to help consumers interact with video adverts. “Think of being able to book a test-drive while watching a video advert for the new BMW Z4 or ordering a DVD while you watch the new Harry Potter trailer. We’ve created a platform that gives brands and advertising agencies endless possibilities for engaging viewers, and we think the timing couldn’t be better” said Emi Gal, founder of the company.

Brainient, which is Emi Gal’s third company, was founded in late 2008. In 2009, the company won the early stage UK start-up competition Seedcamp Week, and received €50,000 in seed funding. It also became part of the Global Entrepreneur Programme, a UK Trade & Investment (UKTI) initiative helping entrepreneurs move to the UK and establish their Global headquarters here.