Romanian PlayTheBalls launched a practical guide on increasing sales through online advertising

Cristina Blanaru Digital & Media, Marketing

The interactive agency PlayTheBalls launched the guide “How to increase your sales using online advertising”, a material through which the readers will learn the essential mechanisms on increasing sales with internet’s help.

Guide’s launch is part of PlayTheBalls’ strategy of contributing to the developing of know-how on Romanian online advertising and marketing market.

The guide targets both specialized professionals (marketing directors, brand managers, communication directors, marketers,sales directors, sales agents etc) and enthusiasts or any other persons that are involved in the sales process.

“Over 70-80% of the online advertising campaigns have as a main purpose the increasing of sales. In this moment, there is little relevant information regarding the mechanism of an online sales or leads campaign tailored on the local market”, Ciprian Gavriliu, Managing Director PlayTheBalls, said.

“We created a practical guide,with examples and solutions that we discovered through a series of more or less succesful tries. The info can be adapted on more industries,from  Insurances to Real Estate, Financial, B2B, Auto, Tourism, MBA, Education, HORECA, Health, Telecom or Transport. I think we will see more and more campaigns with sales goals and we would like to know that we managed to positively influence a part of them”, he added.

The guide is structured in 6 relevant chapters, starting from the utility of the online advertising instruments in increasing sales. The guide shows readers how to reach business goals calculating the report between benefits and investment (ROI), how to generate leads (prospects) and how to convert qualified leads in sales. Also, the document includes recommendations on how to handle the undecided prospects and ways to automatize the leads obtaining process.

PlayTheBalls is a Romanian interactive agency that activates on the market since June 2007, with bureaus in Bucharest and Iasi. Focused on strategy and innovation, the agency  has clients such as Simplus, ASEBUSS, Ceramica Iasi, Doraly, The Investor or 13 Grade.