The Practice added 3 new clients in portfolio

Cristina Blanaru Marketing, PR

Romanian PR agency The Practice consolidated its portfolio of clients by extending relations with a few companies based on the results already obtained, by continuing the collaboration with old clients and by winning new ones.

Among the clients that The Practice already worked with and that extended or restarted the collaboration with The Practice there are Bergenbier SA, Liebrecht&wooD and World Vision Romania.

Bergenbier SA, that already works with The Practice since 2007, decided to consolidate the relation with the agency by appointing The Practice to handle all its PR for all its brands, including corporate PR. This way, The Practice will also insure corporate PR for Bergenbier, but also PR for Bergenbier, Stella Artois, Beck’s and Noroc.

Also, the real estate developer Liebrecht&wooD restarted its collaboration with The Practice, appointing the agency to handle its corporate communication. World Vision also decided to start working again with The Practice, after it was agency’s client for 2 years, until December 2009.

The new clients in The Practice’s portfolio are Smartree, TechTeam Global and VES.

“The trust all our clients give us is the result of agency’s performances and expertise, and also the business results we are obtaining for these clients. The Practice has extensive expertise in multiple industries (food&drinks, real estate&construction, retail, consumer technology, financial, healthcare and others) and, this way, we can substantially contribute to our partners businesses’ development”, Gabriela Lungu, Managing Partner The Practice,said.

In The Practice’s current portfolio there are companies and brands such as Carpatcement Holding, Hochland Romania, Eurocopter, Colour, Gusto Pufuleti/Phoenix, Starbucks, Varta, Remington, Reader’s Digest and Cord Blood Center.

The Practice is the Romanian partner of Publicis Consultants | Worldwide (Publicis Groupe) and part of Leo Burnett Group Romania. The agency, that has Gabriela Lungu as Managing Partner, won numerous international prizes for its campaigns, the most prestigious one being a Silver Lion at Cannes Lions 2010, the 1st PR Lions ever awarded to a Romanian company.