Draftfcb signs the relaunching campaign for Focus Sat

Cristina Blanaru Creativity

Romanian Draftfcb signs the relaunch campaign for Focus Sat brand, provider of satellite TV services.

This way, the newest offers from Focus Sat are communicated in an integrated campaign that started in September, with a TV teaser, and will continue by the end of the year, with TV and radio ads, POSM and BTL actions.

The Draftfcb that realized the campaign includes Ana Maria Oila – Group Account Director, Lavinia Florea – Senior Account Manager, Dragos Radulescu – Creative Director, Adina Stanescu – Copywriter, George Popa – Art Director, Ana-Maria Pascaru – Senior PR&Events Manager.

Draftfcb appeared through the merger of Foote Cone & Belding (FCB) and DRAFT. The company has over 9,500 employyes and over 180 offices in 110 contries.

In Romania, Draftfcb has over 10 years of activity and clients such as  Beiersdorf (NIVEA, Eucerin), Brown Forman (Jack Daniels), Fashion House Outlet Centre, Focus Sat, JTI (Camel, Sobranie), Kika, Kraft (Oreo, Tuc), Lavazza, Philips, SC Johnson Wax (Duck Anitra, Pronto, Mr. Muscle, Glade, Oust, Raid, Baygon, Autan, OFF!), SCA Hygene (Zewa), Ursus Breweries (Redds) or Vodafone.