Sorin Tranca (Friends Advertising) and Cosmin Alexandru (Brandivia), speakers at GOmentorship

Cristina Blanaru Creativity, Marketing, Media

Sorin Tranca from Romanian advertising agency Friends Advertising and Cosmin Alexandru from the brand consultancy Brandivia will be speakers, Tuesday, at GOmentorship, along with the historian Zoe Petre and Mihai Stanescu, founder of RoCoach.

GOMentorship is a free event. The project with the same name started in 2007, as an initiative of Oricum Association. Today, the project is managed together with Dinu Patriciu Foundation and Bucharest University and transformed into a complex platform of non-formal education

Cosmin Alexandru is branding and strategy consultant and owns the brand consultancy Brandivia. Until 2005, he was the leader of GfK Romania, part of one of the biggest research companies in the world.

Sorin Tranca is one of the most known Romanian creatives. Although he has a journalistic formation, he chose advertising over it, and started his career as a junior copywriter at Graffiti BBDO Romania in 1998. Later on, he become a copywriter, senior copywriter and Group Creative Director at Tempo Romania. Starting 2003, he is leading Friends Advertising as Creative Director and founding partner.