mediaTRUST Romania launched a new platform for media monitoring and analysis

mediaTRUST Romania, part of Institute of Media Monitoring (IMM) Poland, offers its clients, starting December 1st, a new and modern monitoring and evaluation instrument for press coverage in Romania.

The new instrument from mediaTRUST Romania focuses on evaluating the monitored materials, evaluating the tone and available on a dedicated platform. Company’s clients can use and evaluate material following a monitoring, using the online platform available for them for free.

The platform added and developed new monitoring modules for free. In the Social Media module, the company introduced for monitoring the most relevant blogs and forums  in Romania, in order to give company’s clients monitoring results that can really impact their businesses.

Another new module is one created together with IMM Polonia, that allows both fastness in obtaining info published on web pages and also adapting search criteria depending of the events that take place in clients’ activities.

mediaTRUST Romania was founded in 1999 and was acquired, in 2008, by Institute of Media Monitoring Poland.

The Romanian monitoring market is quite a crowded one, with a lot of monitoring services being offered both for traditional media and internet by companies that own press agencies, media interests or that are activating in the digital sector.