McDonald’s changed DDB with TBWA in Romania

McDonald’s Romania announced TBWA Bucharest will manage its creative account in Romania, following a recent pitch.

The pitch for the Romanian creative account was organized by McDonald’s in October, when the 3 global agencies that work for the company were invited to participate.

McDonald’s opened its 1st fast food in Romania 15 years ago and has, in present, 63 fast foods in its Romanian network. In 2009, the company had $418m turnover in Romania.