Coca-Cola Hellenic Greece, awarded European Excellence Award for a water conservation campaign

Coca-Cola Hellenic Greece won the highest distinction at European Excellence Awards 2010 for “Mission:Water”.

The campaign was on the 1st place on “National and regional campaigns: Greece and Cyprus”. The campaign was created to attract attention over the lack of water in Mediterranean region and mainly in the Greek islands, underlined the urgent need of managing the water in Greece and involved the citizen in protecting and effective conservation of water.

European Excellence Awards recognizes the most remarkable communication campaign and it’s organized by Communication Director.