Nielsen: Super Bowl – advertisers battle to keep people glued on tv

Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.

According to Nielsen, nearly 48 minutes of paid television advertising (including the pre-game kick-off) ran during the 2010 Super Bowl and the event drew an estimated $219 million in advertising.

Also, ads during Super Bowl tend to generate more sales than others, according to Nielsen.