UPDATED: McCann Erickson and Nescafe launched a new promotion, Nescafe Mixes

Cristina Blanaru Creativity, Digital & Media, Marketing, Media

(adds info regarding MRM Worldwide team involved in the project and the online steps of the campaign)

After the successful “NESCAFÉ 3in1 and NESCAFÉ Frappé chase away the boredom”, that registered over 1.7M participants, McCann Erickson and Nescafe are launching a new promotion, Nescafe Mixes.

The promo has a simple mechanics, that allows any consumer to enter it easily. Also, the frequency of the prizes is making the promotion much more attractive

All in all, the promotion is giving away 700 prizes worth RON 500 each, with a total of over RON 350,000. Also, the big prize is a  completely furnished and equipped one room apartment, a red Mini Cooper and a summer of attending concerts all over Europe with 3 friends and pocket money for everyone.

The promotion is taking place from February 21t to May 1st and includes executions for TV, print, outdoor, POSM and digital.

The Nestle Romania team involved in the project includes:

  • Ana-Maria Doxan – Business Manager Beverages
  • Tulia Casvean – Senior Brand Manager
  • Andreea Coman – Junior Brand Manager
  • Ruxandra Cioromela – Junior Consumer Service Specialist.

The creative team from McCann Erickson Romania involved in the project includes:

  • Alexandru Dumitrescu – Deputy Creative Director
  • Adriana Pașcan – Group Creative Director
  • Mara Dănilă – Copywriter
  • Wanda Hutira – Art Director
  • Dana Constantin – Group Account Director
  • Ana Miculescu – Account Manager
  • Valentina Caluser – Account Executive
  • Cristina Tintarcu – Junior Account Executive
  • Ilinca Nanoveanu – A/V producer
  • Tiberiu Munteanu – A/V manager
  • Raluca Iacob – Strategic Planner

Production house: Mitra Film

Directors: Tomer Bahat and Shahar Segal

Website and CRM: MRM Worldwide Romania with a team including

  • Veronica Oancea – Account Manager
  • Paul Cioc – Copywriter
  • Mihai Călușeriu – Art Director
  • Bogdan Zavera – Art Director
  • Dany Manea – Development.

Online, the promotional campaign includes more stages, that will succeed during 10 weeks. The promotion is accentuating the competition between the 3 prizes: a MINI Cooper, an one room appartment and a summer of concerts.