Cocoon Group signs the new packaging design and visual for a new range of Gerovital Plant

Cristina Blanaru Creativity, Marketing

Cocoon Group realized the new packaging design and the new visual for a new range of Gerovital Plant products, from Farmec.

With modern letters and a new original logo, Gerovital Plant wants to keep its position of leader in sales for the face care products in Romania.

Gerovital Plant is one of the best sold ranges of products from Farmec and it contributes, year after year, to our positioning as leader on face care products segment in Romania

Ioana Borz

Marketing Manager Farmec Cluj-Napoca

Gerovital Plant range is the 1st one without any preservation substances that targets women of 20-45 years old.

The new range has a surprise ingredient, the bio extract of Edelweiss completing the formula.

To reflect this formula, the packaging was refreshed and includes now tones of white and green, presenting two of the main benefits of the products: fresh and natural.

Cocoon Bucharest managed to integrate in the new Gerovital Plant an icon that mentions the edelweiss as an unique ingredient, adding an original symbol of eco-certification for the used plant extract.

The new packaging realized by Cocoon speaks itself about the benefits of the new range and, more than that, is naturally integrating in Farmec’s portfolio, together with Gerovital H3 Evolution, a range of products launched a year ago and for which Cocoon’s team worked with the same passion.

Because it addresses to a young public, Gerovital Plant needed to answer to visual demands suited to this public, that expected to discover an actual and modern product

Simona Străuţ

Managing Director Cocoon Bucharest

The brad strategy was drafted even from the start of the project by cocoon’s team and, along with it, there was offered support also through developing a key visual for the launch campaign and designs for each of the POS materials.

The entire communication campaign for the new Gerovital Plant range was a collaboration between  Cocoon Bucharest (packaging design, key visual, POS materials design, print and outdoor executions), Cupid Advertising (campaign strategy and TV ad production) and Spoon Media (media buying & planning).

Paula Seling is promoting and endorsing the products range.

Cocoon‘s team involved in the project included

  • Helena Cerna – Senior Designer
  • Neil Johnston – Designer
  • Dana Pandelescu – Project Manager
  • Simona Străuţ – Managing Director

Farmec‘s team consisted of

  • Claudia Pălăcian – Specialist Marketing
  • Mariana Siniţaru – Specialist Marketing
  • Ioana Borza – Marketing Manager

Cocoon Bucharest is part of Cocoon Group, group of agencies in Central and Eastern Europe that offers services of branding, packaging & corporate design, print management,  mock ups production and structural design.

Cocoon Group has in portfolio clients such as Starbev, Coca-Cola, Farmec, Philip Morris, Danone, P&G, Delhaize, Nestle, Hochland and many others.