Skype launches new advertising opportunities

Cristina Blanaru Digital & Media, Marketing, Media

Skype announced the launch of advertising in Skype software, which will appear in the Home tab of Skype for Windows starting this week.

This move represents the first time that advertising will appear in Skype, giving brands a unique opportunity to be part of this experience

Skype has partnered with leading advertising companies: Meebo in the US, Ad2One in the UK, and Ströer Interactive in Germany to sell advertising for Skype in each of their respective markets.

The first advertisers to sign up with Skype include Groupon, Nokia, Universal Pictures, and Visa.

We’re really pleased by the initial response among advertisers. We believe advertising on Skype helps fill a creative gap by giving brands a platform that has broad reach and global engagement, while also supporting large-format, rich and interactive ads

Doug Bewsher

Chief Marketing Office for Skype

Skype “Home” provides a sponsored large masthead space at 650 × 170 pixels expandable to 650 × 340 pixels for advertisers to display ads that can include audio or video.

Skype is a communications platform provider whose purpose is to break down barriers to communication. With an Internet-connected device, families, friends and colleagues can get together for free with messaging, voice and video.