AMD appoints Rapp UK as agency’s lead marketing agency in EMEA

Cristina Blanaru Creativity, Marketing

AMD appointed Rapp UK as leading agency for its integrated marketing activities in Europe, Middle East and Africa.

The appointment comes after a thorough and highly competitive strategic sourcing process.

We were looking for a strategic partner who would support the development of cohesive and effective marketing campaigns for AMD’s EMEA consumer, commercial and component go-to-market segments, as well as manage a network of production agencies to execute those campaigns throughout the region

RAPP demonstrated a clear understanding of our business and vision. We believe their strategic and creative solutions will deliver real value to our business.

Linh Bergen-Peters, vice president regional marketing AMD EMEA

The assignment, that includes media planning and buying, will have Rapp responsible for developing and producing offline and online marketing programs for AMD’s EMEA consumer, commercial and component channels.

AMD  is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Fusion Accelerated Processing Units (APUs). AMD’s graphics and computing technologies power a variety of solutions including PCs, game consoles and the servers that drive the Internet and businesses. For more information, visit www.amd.com.

Rapp is one of the largest multi-channel marketing services networks in the world and creates brand experiences that change how people talk, act and feel about brands. The network is comprised of more than 50 offices in 30 countries and is a unit of the Omnicom Group.