1 entry from Romania at Creative Efectiveness in Cannes

Romania entered 1 work in contest in the newly launched Creative Effectiveness category at Cannes Lions. This category attracted a total of 142 entries from 33 countries.

Cannes Lions, the world’s largest celebration of creativity in communications and the most prestigious international annual advertising and communications awards, has launched Creative Effectiveness Lions honoring creativity which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behavior, brand equity, sales, and where identifiable, profit.

Complementing the existing categories judged at the Festival – Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio and Titanium & Integrated – Creative Effectiveness entries will be rewarded for Strategy (25%), Idea (25%) and Results (50%).

All 142 entries submitted, which were either shortlisted or Lion winners in 2010 and therefore have already been established as being creatively world-class, have been reviewed by Pricewaterhouse Coopers. They will be judged by a 20-stong jury line up of both senior agency professionals and clients from around the world, chaired by Jean-Marie Dru, Chairman of TBWA Worldwide. The winners will be announced in Cannes on Saturday 25 June 2011 alongside the Film, Film Craft, Titanium and Integrated Lions winners.

We are delighted with the response to this new category as the number of entries has greatly surpassed what we were anticipating. These are complex entries to submit and judging will be tough, but no doubt those worthy of a Lion will be much admired and will set the bar for future years

Terry Savage, Chairman of Cannes Lions.

The 58th Cannes Lions International Festival of Creativity takes place in Cannes from 19th to 25th June.