Romania goes to Cannes 2011 with 88 entries

Cristina Blanaru Creativity, Marketing

Romania enters this year Cannes Creativity Festival with 88 entries, as organizers announced a record number of entries for this year’s edition of Cannes Lions.

Romania will compete in Cannes with:

    • 3 entries in Film Lions
    • 14 entries in Press Lions
    • 13 entries in Outdoor Lions
    • 5 entries in Radio Lions
    • 4 entries in Cyber Lions
    • 4 entries in Direct Lions
    • 18 entries in Media lions
    • 5 entries in Promo&Activation Lions
    • 1 entry in Titanium & Integrated Lions
    • 2 entries in Design Lions
    • 16 entries in PR Lions
    • 2 entries in Film Craft Lion
    • 1 entry in Creative Efectiveness

 

Also, according to festival’s organizers, the number of entries is at its highest in the history of the festival: a total of 28,828 entries from 90 countries submitted to the Cannes Lions 58th International Festival of Creativity, the world’s largest and most prestigious international annual awards for creative advertising and communications.

This number of entries represents an overall increase of 19% versus last year, entries have been submitted in 13 different categories: Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Creative Effectiveness Lions.

“As a global event, Cannes Lions reflects the advertising and communications industry around the world”,  says Philip Thomas, Festival CEO.

“The record entries show that the industry is bouncing back from the financial crisis. Entry numbers from emerging countries are significantly up, and Asia has a strong presence this year with large increases especially from Hong Kong, Thailand, Indonesia, Vietnam, China, Malaysia and Singapore. We’ve also seen a significant increase in entries from Latin America, especially Mexico, Colombia, Argentina and Chile and the Central American nations. Russia has more than doubled, and there is growing confidence in the Middle East, despite its current problems, with many more entries from Bahrain, Lebanon, the UAE, Saudi Arabia and Egypt. The USA remains the top participating country, followed by Brazil, Germany, the UK and France”, he added.

“Having spoken to many agencies and clients over the last year, there is no doubt that creativity is becoming a critical business driver for many organisations,” continued Philip Thomas. “I’m sure that once again the winners at Cannes will point the way forward for what creativity in communications can achieve.”, he said.

Cannes Lions is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival.

Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.

Over 8,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.