Cannes Lions announced winners of 2 YouTube competitions

Cristina Blanaru Creativity, Marketing

Cannes Lions International Festival of Creativity and YouTube revealed the winners of the two dedicated YouTube Competitions: YouTube Cannes Lions Good Work Competition and YouTube Cannes Young Lions 48 Hour Ad Contest.

We’re delighted by the interest we’ve had this year for both the the YouTube Cannes Young Lions 48 Hour Ad Contest and the YouTube Cannes Good Work Competition. Congratulations to all the winners and we look forward to seeing them at Cannes.

Anna Bateson

Director of Marketing, Media & Platforms, EMEA, YouTube

The YouTube Cannes Lions Good Work competition winners are Aaran Hughes, David Alonso Arias Moreno (Senior Copywriter DraftFCB Chicago – USA), James Crawley (Digital Creative Ogilvy Sydney – Australia), Orel Bitan (Copywriter, BBDO Israel) and Sandro Pizzichelli, Daniela Dragonetti and Maria Chiara Pizzichelli (Orbital Studio – Italy)

One representative from each winning piece of work will receive a free trip to Cannes including flights, accommodation and full week delegate pass to the Festival.

Launched this year to provide a global platform and bring together creative minds, the YouTube Cannes Good Work competition exceeded expectations receiving hundreds of entries. The competition saw a dedicated channel, set up in collaboration with creative agency Ralph, which worked around the “blank page” concept showcasing briefs from 278 global non-profit organisations seeking creative support to increase public engagement.

This competition was judged by Craig Davis – president of the jury (Co-Chairman, Chief Creative Officer, Publicis Mojo), Agnello Dias (Chairman, Co-founder, Taproot India), Tom Hauser (Associate Interactive Creative Director, Crispin Porter + Bogusky), Keith Ho (Executive Creative Director, Grey Hong Kong), Gerry Human (Executive Creative Director, Ogilvy & Mather Worldwide), Jens Mortier (Partner, Creative Director, mortierbrigade) and
Meera Sharath (Executive Creative Director UK, Momentum Worldwide).

Commenting on the Good Work competition, Jury Chair Craig Davis says: “The Good Work initiative was an important signal of the opportunities for brands and businesses to engage with social entrepreneurs and not for profits who are grappling with some of the world’s biggest challenges.”

48 Hour YouTube Cannes Young Lions Ad Contest asked young talent, aged between 18 and 28 years old, to create a video to fit a brief set by charity Save the Children. Competitors were given just 48 hours to create an online video that would drive people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries. After uploading their video to YouTube, competitors were given one week to drive people to their video. The number of public votes received was then taken into account by the dedicated jury who have now chosen two deserving winners.

The Jury selected two winners of the 48 Hour Ad Contest: Simon Friedlander ( Junior Copywriter, DDB Sydney) and R. Venkatraman (Creative Director, Creativeland Asia)

The 48 Hour Ad Contest was judged by Agnello Dias, Tom Hauser, Keith Ho, Gerry Human, Jens Mortier and Meera Sharath, also judges of the YouTube Cannes Lions Good Work Competition.

YouTube will fly the winners of the 48 Hour Ad Contest on an all-expense-paid trip to Cannes Lions where they will be given the much sought after opportunity to compete in the Young Lions Film Competition as “Team YouTube”. The competition will be judged by the Film Lions jury and the winners announced at the Film, Film Craft, Creative Effectiveness and Titanium & Integrated Awards Ceremony taking place in Cannes on Saturday 25 June.