CannesLions Romania and Product of the Year organize The Future of Brands 

CannesLions Romania, in association with Product of the Year and together with Doru Mitrana – Global Reporting Initiative (GRI) Certified Trainer – are inviting the Romanian marcomm community to attend “The Future of Brands”, an event that will take place on April 23rd, at Hilton Garden Inn in Bucharest.  The event aims to define the roles and profiles of intelligent brands in XXI century and to connect in a coherent story finance, politics, innovation and the contemporary communication.

Audiences’ expectations is mutating brands’ structure. Treating governments as hopeless cases, the society turns towards brands, demanding more and more from the most influential trademarks of the moment. Eradication of poverty, cleaning of the oceans, primary education for all, eradication of gender discrimination or stopping the global warmth, they all become the “business” of enlightened brands. At their turn, companies are under the pressure of making from CSR and innovation their new business mantra.

It is also the reason why, in 2018, Cannes Lions launches The Sustainable Development Goals Lions, intersecting for the first time the exigences of the United Nations with the imperatives of contemporary creativity, a direction to which all ambitious companies are invited to adhere

Teodora Migdalovici,

Ambassador Cannes Lions in Romania

Teodora’s presentation – “Kindfulbrands, between Cannes and UN” –  includes case studies that can qualify for Sustainable Development Goals Lions and explore the new roles of performing contemporary brands.

Teodora is keynote speaker at international communication congresses (London, Lisbon, Mumbai, Paris, Singapore, Vienna) and trainer for companies such are BAT, Coca-Cola, Google, Mauritius Commercial Bank, Petrom, P&G, and their events. She founded the most awarded creative thinking school in CEE, The Alternative School for Creative Thinking.

Doru Mitrana, a reference in Romania when it comes of corporate responsibility, will answer the question “How to turn UN objectives and EU Directive in business benefits?”, as part of the presentation “Sustaibanility – local actions for global objectives”. Mitrana is Manager Training Division The CSR Agency and coordinator for the program Global Compact Network Romania, the local network of UN Global Compact .

Mihaela Paduraru will close the meeting with a presentation on the most recent brand initiated innovations, which were awarded, at global level, at the most recent edition of The Product of The Year competition. Mihaela is Business Development Director Media Concept Store and Country Manager Product of the Year in Romania since 2010. She has 17 years of experience in the communication industry and a solid background in developing innovative projects

The fee for participating to the event is Euro 50.