Pepper Communication built L’Estate Peroni in Bucharest’s Old City

Cristina Blanaru Creativity, Marketing

Pepper Communication built L’Estate Peroni in Bucharest’s Old City, starting August 1st . This way, the agency offered to Peroni consumers and not only to them the possibility to see how an Italian summer is lived .

Peroni Labyrinth is a small oasis of relaxation specially made to replicate the summer garden present in “Vivi la Vita Peroni” TV ad made for the Ursus’ beer .

The project attracted curiosity and enthusiasm from passers by from the 1st day it was set up and will continue to be a relaxation space for anyone in August and in the 1st part of September .

Pepper Communication implemented the unconventional project starting from a concept elaborated by Saatchi & Saatchi, Peroni brand’s agency .

Peroni Labyrinth was a challenge we loved from the start . A beautiful project came to life under our eyes and tested our logistic imagination . This project provoked us to materialize a life style and to make it accessible to anyone . Our collaboration with Ursus Breweries is marked by the enthusiasm that we can bring to life fresh and daring stories for those brands

Sorina Mihai

Managing Director Pepper Communication

Pepper Communication is an agency parrt of thegroup and took over, since April, the BTL projects’ implementation for 4 Ursus Breweries brands: Peroni, Redd’s, Grolsch and Stejar . The account was won following a pitch to which another 6 BTL agencies were present .

thegroup is one of the biggest communication groups in Romania, including specialized agencies in cretion, media, Public Relations, production, experiential marketing and special events . In terms of revenues, thegroup is the 1st in Romania’s advertising industry, with a turnover of Euro 108.86M .