UPC and HyperActive made an online mentoring program for entrepreneurs

Cristina Blanaru Creativity, Digital & Media, Marketing

HyperActive  developed for UPC an online mentoring program for entrepreneurs, Business Mentor, focused mainly on interactivity. This project supports UPC Business’ strategy and is based on an original HyperActive concept.

The mechanism on which the platform is functioning offers small and medium businesses managers the opportunity to sign up on project’s website to have access at customized consultancy services. The project will run for 5 weeks, starting September 19th

We started on the premises of realizing a better interaction between the brand and its consumers. Using the insight that many entrepreneurs need specialized consultancy, especially in the actual economical situation, we thought to facilitate the access to the advices given by the experts they need. This is how we found our campaign idea and we created an unique online platform where small entrepreneurs can interact with 3 experienced entrepreneurs and can offer practical advices for developing businesses

Alex Visa

Managing Partner HyperActive

The 3 mentors contacted by HyperActive team – Catalin Scripcaru, Preşedinte Century 21 Romania, Vlad Stan – Founder Vlad Stan & Partners and Andrei Rosca – General Manager Spada – will chose each week 9 projects from the total of the ones that applied in the previous week. For the chosen ones, they will build a set of recommendations and useful advices that will face the problems the chosen entrepreneurs are facing, advices that will be, afterwards, posted on campaign’s website.

Moreover, each 2 weeks, a project will be developed in a complete study case, based on a discussion between mentors and the person that enrolled the business in the consultancy program. The 2 case studies that will be made inside Business Mentor program will be available online, for free, to all people that buy one of the Office packages recently launched by UPC Business.

The platform benefits of media promotion through a Google Adwords campaign and is supported through banners posted on selected websites.

HyperActive develops projects for UPC starting beginning of 2011, when it won the account following a pitch.

HyperActive is a full service interactive agency that offers complete communication and digital marketing solutions such as: web platforms developing and management, online marketing (optimization and advertising on search engines – SEO & Google AdWords, online advertising & PR, e-mail marketing, viral marketing), mobile marketing, hosting and special interactive projects.

In agency’s portfolio there are clients such as Ferrero Romania, UPC România, Orange, Bergenbier SA, Farmaciile Dona, Johnson & Johnson, Forever Living Products, Unilever, BMW, IAB Romania and Bayer.

HyperActive is member of Romanian group of cos. that also includes Initiative, Lowe&Partners, Brand Connection, GolinHarris Bucharest and Medic One.