GMP PR – PR Agency of the Year at 2011 Romanian PR Award
GMP PR was designated PR Agency of the Year at 2011 Romanian PR Award, during a Gala that took place Thursday night, at Parliament’s Palace. Also, Crina Coco Popescu (15 years old) received, extra-competition, “Communicator of the Year” award.
GMP PR is the Romanian PR agency that won this title twice. During last night’s Gala, GMP PR won 12 prizes (5 Golden Award and 7 Silver Award) and 3 Excellence Diplomas with campaigns for Apa Nova, Bancpost, UN Information Center in Romania, Coco Popescu, Sensiblu Foundation, Henkel, PepsiCo., Petrom and Ursus Breweries.
In the race for Agency of the Year title there were 17 PR agencies.
In 2006, when we were first designated the PR agency of the year, we were a 4 people department in GMP. The award motivated us to launch the agency.
The 2011 award finds us a mature agency, with 25 employees, with 7 expertise divisions, working for some of the most known brands and companies. The new recognition motivates us to continue to be one step ahead trends and not to modify our standards.
In the following years, we will bring new services and instruments on PR market and we will initiate benchmark campaigns for the region
Ioana Manoiu
Managing Partner GMP PR
GolinHarris Bucharest also had very good results at last night’s Gala, with 13 nominations that transformed into 12 trophies: 3 Golden Award for Excellence, 7 Silver Award for Excellence and 2 Excellence Diplomas. This is the 3rd year in a row when GolinHarris is among the most awarded Romanian PR agencies at the event.
For GoldenHarris, the Gala meant also records at national level: the communication campaign for Franklin Templeton Investments was entered in 6 categories, had 6 nominations and as many prizes, including in the Media Relations category.
If you are lucky to come every morning in a place you don’t consider a job and to work close to some people you do not consider colleagues and for some clients you don’t consider accounts, it means you are a lucky person. At GolinHarris, we are 17 lucky people. If we are also awarded for that, it means we are going in the right direction”
Hortensia Nastase
Managing Partner GolinHarris Bucuresti
The Practice also had a very good performance at the awards, with 11 nominations and 7 prizes: 4 Gold, 2 Silver and 1 Excellence Diploma. The Practice got the awards with 6 different campaigns for very different clients, proving creativity and results on a large pallet of PR services and competences in multiple industries.
We are very happy with last night’s result! We won in categories with intense competition, very representative for our sector, Public Relations: Crisis management, risks and opportunities communication, Corporate Communication, Internal Communication, communication for medical products, Events. We were double awarded Gold in PR for marketing, to both subcategories (…) A big congrats to my beautiful and smart girls team from The Practice! We thank to all our clients for their trust, opportunities and support! We dedicate those prizes to them
Gabriela Lungu
Managing Partner The Practice
Rogalski Grigoriu PR also went up on the podium last night, receiving 5 prizes: 1 Golden Award for Excellence in Media Relations for Victoria 20.20 (Siemens Romania) and 4 Silver Award for Excellence in PR pentru Marketing – Existent products and services for Tuborg Party Manager (United Romania Breweries Bereprod), Public sector communication for Victoria 20.20, NGOs. Civil Society for Good Mothers, healthy children (World Vision Romania) and in Medical products communication for “Smoking is a disease”.
We had 5 campaigns nominated 9 times and we left home with 5 awards, among which 1 Gold for Media Relations. We won with ideas we believed in, along with the clients we work for 12 ani (Tuborg), but also with clients that joined us this year (Siemens, World Vision), and we thank them for being close to us. We have big ambitions for the future! Congratulations to the Agency of the Year, to all participants and, not the last, to the organizers, for the way they developed the competition
Alina Damaschin
CEO Rogalski Grigoriu PR
Among the winners there was also GfK Romania, with its “ReThink. ReInvent. ReBuild” campaign and its internal communication campaign “GfK Extra Job”, that got a Silver Award for Excellence.
We are happy to show we are good not only in market research, but also in communication. The award represents the acknowledgment of GfK’s communication team experience and creativity. In the same time, GfK Romania’s presence on PR Awards podium is a reverence made to Romanian marketing industry, that understood and embraced our mission, to invest in knowledge for the benefit of our clients and of the public
Andi Dumitrescu
General Manager GfK Romania
During the Gala, there were awarded 16 Golds, 28 Silvers and 10 Excellence Diplomas, along with 2 special prizes for the 24 categories of the competition. Besides these, there were also awarded 5 prizes for the finalist students’ teams at Junior PR Award.
The complete list of winners is as it follows:
Corporate Communication:
Golden Award for Excellence
- GMP PR & Ursus Breweries – Find your balance
Silver Award for Excellence
- GolinHarris & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea Fund at BVB
- The Practice & Starcom Mediavest Group & Avon – 125 women for change
PR for Marketing: New products and services
Golden Award for Excellence
- The Practice & VES Sighişoara – The decadence and renaissance of a National Symbol
Silver Award for Excellence
- GFK România: ReThink. ReInvent. ReBuild
- GMP PR & Henkel Romania – 1st self-styling saloon in România
PR for Marketing: existent products and services
Golden Award for Excellence
- The Practice & Gusto-Phoenix: Gusto Mega Surprize with Mega Buzz
Silver Award for Excellence
- GolinHarris & Algida/Unilever – Love the Icecream: Smile!
- Rogalski Grigoriu Public Relations & United Romania Breweries Bereprod – Tuborg Party Manager
Crisis management, risks and opportunities communication
Golden Award for Excellence
- The Practice & Rosia Montana Gold Corporation – Transparence is pure gold
Silver Award for Excellence
- GolinHarris & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea fund to BVB
Digital PR and Social Media
Golden Award for Excellence
- Graffiti PR & UPC Romania – Digital Zoo
- iLeo & Petrom – Rediscover Romania 2011
Silver Award for Excellence
- GMP PR & Ursus Breweries – Find your balance
- GMP PR & Sensiblu Foundation – It isn’t a story!
- GolinHarris & Electrolux – Dinner with Electrolux
Internal Communication
Golden Award for Excellence
- GolinHarris & Bayer – On Top of the World
Silver Award for Excellence
- BCR – Volunteers year in BCR
- GMP PR & Petrom – It’s only 2% for you, it can mean everything to them
- THE PRACTICE & TechTeam Global: Crazy about computers
Social Responsibility and dialogue with co-interested groups
Golden Award for Excellence
- Free Communication & Save Lives Association: Don’t ignore me!
Silver Award for Excellence
- Avon Romania – Promises campaign 2010
- Graffiti PR & Petrom – Acces to life – Expanding tele-medicine network
Environment Communication
Golden Award for Excellence
- GMP PR & Apa Nova Bucuresti – Sturgeons baptism
Silver Award for Excellence
- Pi2PR & Siemens – Siemens Amazing Race
Media Relations
Golden Award for Excellence
- Rogalski Grigoriu PR & Siemens Romania – Victoria 20.20
Silver Award for Excellence
- GMP PR & Crina Coco Popescu- News from the future
- GMP PR & Pepsi – Consignation 7080
- GolinHarris Bucuresti & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea Fund to BVB
Public Affairs/ Advocacy/ Lobby
Golden Award for Excellence
- SOS Infertility Association – Conscientization campaign on infertility problem in Romania – “Infertility is a disease. Having a child shouldn’t be a luxury”
Silver Award for Excellence
- GolinHarris Bucuresti & Franklin Templeton Investments – Franklin Templeton Investments – A lesson of corporate governance
- Point Public Affairs & Romanian Pharmacists College, with support from a large coalition of organizations – It’s the time for a sustainable medical system!
Financial Communication
Golden Award for Excellence
- GolinHarris Bucuresti & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea Fund to BVB
NGOs. Civil Society
Golden Award for Excellence
- GMP PR & UN information center – Human Rights Day
Silver Award for Excellence
- SOS Infertility Association – Conscientization campaign on infertility problem in Romania – “Infertility is a disease. Having a child shouldn’t be a luxury”
- Rogalski Grigoriu PR & World Vision Romania – Good mothers, healthy children
- Save the Children – Let’s grow up our kids in a non-violent society
Public communication
Golden Award for Excellence
- GMP PR & Apa Nova Bucuresti – Urban Youth in the past
Silver Award for Excellence
- Rogalski Grigoriu PR & Siemens Romania – Victoria 20.20
Financial products communication:
Golden Award for Excellence
- GolinHarris Bucuresti & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea Fund at BVB
Silver Award for Excellence
- GolinHarris Bucuresti & Royal Bank of Scotland – RBS MoneySense
Medical products communication
Golden Award for Excellence
- The Practice & National Society of Family Medicine – 1st e-learning platform for family doctors
Silver Award for Excellence
- Rogalski Grigoriu PR & Marius Nasta Pneumology Institute – Smoking is a disease
Budget -/ Creativity +
Golden Award for Excellence
- GMP PR & UN information center – Human Rights Day
Silver Award for Excellence
- SOS Infertility Association – Conscientization campaign on infertility problem in Romania – “Infertility is a disease. Having a child shouldn’t be a luxury”
Excellence Diplomas
Website / Intranet / Blog
- Raiffeisen Bank Romania – Friendly Credits Platform
Events
- GMP PR & UN information center – Human Rights Day
- GolinHarris Bucuresti – The Graduation: Lowe PR becomes GolinHarris Bucuresti
- The Practice & Starcom Mediavest Group & AVON – 125 women for change
Annual Report
- Save the Children Romania
External Publications
- GolinHarris Bucuresti – “Lowe PR becomes GolinHarris Bucuresti” – Media & Advertising Project
- Samusocial Romania – Street’s Gazette – 1st newspapers written by homeless adults
Sponsorship
- Avon – Promise campaign 2010
- GMP PR & Bancpost – BRAVO for the saved lives
Video Productions
- PR&More / TenarisSilcotub: Tenaris TV
Communicator of the Year award went to Crina Coco Popescu, while Special Awards for Newcomer PR Agency went to The Public Advisors and Pastel.
Junior PR Award winners were George Badina, Radu Rotaru, Lucia Ioana Pîrvu, the trio Nicoleta-Emilia Maier, Roxana-Maria Marita and Stefana Anamaria Prozan and Georgiana Ioana Stanciugelu.