Hedi’s 1st concept store, Heidi ChocoWorld, launched in Romania by Wunderman

Wunderman Romania handled the launch for ChocoWorld, the 1st Heidi concept store in Romania. The launch involved 3 distinct events, for press, officials, collaborators and public people. For this launch, Wunderman offered PR services, creative services and event management services.

Heidi ChocoWorld is am ambitious project, unique in Eastern Europe and realized as an embassy for Heidi. It is also the place where chocolate fans can find their favourite products from Heidi’s portfolio and can also create chocolate based on their own recipes, using fresh ingredients

It was a pleasure for us to develop the launch campaign for ChocoWorld. We were involved in an inovative project, that offers an unique service on Romanian market, and this stimulated our creativity (…). From wrapping the store in tin foil and its inauguration as you do with any chocolate – ripping the cover off – until the invitations made as chocolate boxes with the names of the people invited on, we liked to work with declinations that expressed the best the idea of personalized chocolate. We wanted, this way, to promote the main service ChocoWorld offers and we hope we managed to

Mihaela Muresanu

PR Director Wunderman

We liked Wunderman team from the beginning because they came up with creative and daring ideas, a special concept for the launch of the most special chocolate store

Simona Popi

PR Manager Heidi Chocolat

The store, in which the company invested a budget of Euro 250,000, has in its center an isle where the Research and Development department works. This was also the place where the 180 people invited to the launch made their own personalized chocolate.

Wunderman team working on the project included Joaquin Bonilla (Executive Creative Director & Managing Partner) Ana Bitu (Associate Creative Director), Mirela Radulescu (Art Director), Mihaela Muresanu (PR Director), Denissa Scutaru (Senior PR) and Lucian Pavel (BTL Director).