UNICEF and GolinHarris are promoting kids rights in mass-media

Cristina Blanaru Marketing, PR

GolinHarris developed, pro bono, for UNICEF, the 1st project of information that aims to respect children’s rights in mass-media.

“Children’s rights” program was launched following a study made by UNICEF Romania last year regarding the way the Romanian press is respecting children’s rights during the editorial process. The mentioned study showed that 16% of the written press articles and TV news do not respected kid’s rights, unveiling their identity, using a depreciating language, full of stereotypes, and showing a total lack of interest for kid’s public image

Children are vulnerable and their protection is each and every one of us responsability. As we lack a regulations that will make kids’ rights to be respected, our mission and our communicaiton partners mission is crucial. We want that, through this initiative, to inform and to transform our message in key component of any journalistic act

Edmond McLoughney

UNICEF representative in Romania

As campaign’s promoter, GolinHarris was the one to intermediate the relationship between UNICEF representatives and key partners in mass-media.

This is the 3rd pro-bono project GolinHarris develops for UNICEF in 2011. The 1st project supported by the agency was for the fundraising campaign dedicated to kids with different problems.

GolinHarris team involved in the project included Monica Botez – Client Service Director, Alexandra Branzan – Community Relations Officer and Roxana Diba – Social Media Officer.

GolinHarris Bucharest appeared through the affiliation of Romanian Lowe PR to GolinHarris Worldwide. GolinHarris Bucharest is the 1st office of the American company in Central and Eastern Europe.

GolinHarris Bucharest has a portfolio of clients that includes companies such as Electrolux, RBS – Royal Bank of Scotland, Franklin Templeton Investments, Orange, Johnson&Johnson, Ferrero, Schneider Electric, kika, CB Richard Ellis, Transavia, Century 21 România, Readers Cafe, Crucea Roşie Română, UNICEF.

The PR agency is part of the Romanian group of companies that also includes Lowe&Partners, Initiative, Brand Connection, HyperActive and Medic One.