A Bucharest mall wants to write the longest collective letter to Santa

Cristina Blanaru Marketing

Liberty Center, a Bucharest mall, aims to write the longest collective letter to Santa with the help of all people that love Christmas and winter holidays surprises. The action will take place during mall’s Christmas promotional campaign, “I believe in Santa”, that runs between December 1st and December 23rd.

The campaign wants also to test how much Romanians still believe in Santa, as a symbol of the optimism and nice surprises. Also, during the campaign, Liberty Center will try to find out which are the most wanted presents under the Christmas tree this year.

The wish lists, along with presents ideas or wishes will be included on the collective letter.

We decided to up the stake of the traditional Christmas campaign. Under the slogan “I believe in Santa”, we aim to gather in Liberty Center the biggest community of optimistic Romanians, that believe in Santa, and people that does not lose their hope in the good things that might happen in this period.

In the same time, at the end of the campaign, we want to find out which are Romanians preferred presents, expressed in the collective letter for Santa.

Mihaela Ciceu

Customer Relationship Manager Liberty Center.

In the same time, to reward the ones that didn’t lost their optimism, Liberty Center brings them numerous awards, discounts and events in order to remind everybody that Christmas is a special period of the year.

Winter surprises continue also on mall’s Facebook account,  with a special app – “Letter to Santa” – being launched on December 1st. All those who will write to Santa will enter a draw with prizes consisting in RON 100 vouchers.