Western Union launched digitized Western Union Singing Telegram with K’naan, Snoop Dogg, Sunidhi Chauhan and Timbaland

Cristina Blanaru Digital & Media

The Western Union Company launched Western Union Singing Telegram, an  interactive online platform that allows consumers to create a personalized music video and virtual duet with international recording artists, in a collaboration with K’naan, Snoop Dogg, Sunidhi Chauhan and Timbaland.

The creative concept for Singing Telegram Western Union revitalizing came from 180 Amsterdam (Omnicom).

The interactive online platform enables consumers to emotionally connect with their loved ones when sending money and creates a digital singing telegram for music and tech lovers to perform virtually with a recording artist, and then send the video to friends and family. Consumers can create a singing telegram and select songs recorded by each performer.

To create a singing telegram, people should enter the interactive platform or Western Union’s website, upload a photo of their face, select gender, and then pick an artist and song to sing along with the performer using lyrics streamed on the screen. Users can then review and watch their digitized performance with their face and voice on a human avatar, and then share their personalized duet via social networks with their family, loved ones and friends.

The Western Union Company is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment servic, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of September 30, 2011, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of approximately 485,000 Agent locations in 200 countries and territories. In 2010, The Western Union Company completed 214 million consumer-to-consumer transactions worldwide, moving $76 billion of principal between consumers, and 405 million business payments.