KLM integrates social networking in its flights, with Meet & Seat

Cristina Blanaru Marketing, Social Media

KLM launched Meet & Seat, integrating social networking in its regular flight process. Passengers with a reservation can link their Facebook or LinkedIn profiles to the flight they will be on, in order to see who else is on board.

With Meet & Seat, KLM takes social networking a step forward. This new service connects passengers and aims to give them a more inspirational journey

Erik Varwijk

Managing Director KLM

Passengers can only see other Meet & Seat participants after linking their Facebook or LinkedIn profile to their flight. They can decide what personal information from their Facebook or LinkedIn account they would like to share with other passengers.

 Meet & Seat is available using “Manage My Booking” on intercontinental flights only. Passengers can choose their seat via Manage My Booking from 90 days until 48 hours before departure, and therefore easily make contact with other travellers.

KLM Meet & Seat launched with  a pilot project on flights from Amsterdam to San Francisco, New York and São Paulo. After, it will roll out to other intercontinental destinations of the airline.

KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR France  KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs —Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities — passenger transport, cargo, transport, and aircraft maintenance.

 KLM serves 135 destinations using a modern fleet of 157 aircraft and employs over 33,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

 KLM is a member of SkyTeam, an airline alliance offering a network of 926 destinations in more than 173 countries. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy