New biscuits from Kraft Foods Romania, promoted with an integrated marketing campaign

Cristina Blanaru Creativity, Marketing

Kraft Foods Romania launched a new products in belVita Start biscuits range, available on the market either in 50 grams packs or in 300 grams boxes.

The launch of the new assortments of biscuits is communicated through an integrated marketing campaign, centered on the new product and its benefits. The campaign uses a mix of  ATL (especialy TV), online and BTL.

Kraft Foodsis present in Romania since 1994. The main brands of the company are Jacobs, Nova Brazilia, Milka, Poiana, Africana, LU Pepito, LU Pim`s, Barni and Oreo.