Partnership The Group – Omnicom on Romanian market

Cristina Blanaru Creativity, Media

​OMD and PHD, part of Omnicom Media Group, and The Group, Romanian communication holding leaded by Zoltan Szigeti and Mihaela Nicola, forged a partnership through which The Group becomes shareholder in OMD and PHD in Romania.

The two groups will consolidate the media investments through the group media buying agency. Also, Liana Mihai (House of Media/Media Investment) was appointed managing director at OMD, that was managed untill 3 months ago by Cristian Mucichescu, that took over ad sales for TV stations belonging to Intact trust.

Sources: Hotnews and Ziarul Financiar